Fix The Digital Shelf.

Win at Point of Purchase.

The beverage alcohol digital shelf is still dominated by basic bottle shots and thin, often inaccurate PDPs creating more work for ecommerce teams, confusing shoppers, and costing sales.

BevAlc360° is a SaaS platform purpose‑built for beverage alcohol ensuring accuracy of core content, upgrading static PDPs into conversion‑focused brand stories, updating in real-time to all channels, and delivering PDP‑level performance and sales analytics.

Beyond accuracy, BevAlc360° unlocks the value of the content you’ve already created. Most brands have invested heavily in high-quality images and video stored in DAM and PIM systems—yet only a fraction ever reaches the PDP.

Our proprietary Product Story Carousel activates your existing videos and digital assets right on the PDP—bringing them to life at the point of purchase to better inform shoppers, keep them engaged, and drive more conversions.

GET STARTED

The Current Challenge:

No control over content integrity
Product information is inconsistent across retailers, marketplaces, and emerging on-premise platforms—with inaccurate images, descriptions, and core attributes.
Slow, manual updates
Campaigns, new assets, and product changes are slow and error-prone to roll out across multiple systems and partners.
No visibility into PDP performance
Teams lack clear analytics at the PDP level, where shoppers actually decide what to buy
Limited influence at the point of purchase
Weak or outdated PDPs make it hard to communicate value, differentiate products, or guide decisions.
No single source of truth
Without a centralized way to manage PDP content, brands lose control at the moment it matters most: the point of purchase.

The Solution:

From a single source of truth, to PDP analytics, and our proprietary “Product Story Carousel” BevAlc360° keeps every product page accurate, updated, story-driven, and approval-friendly across on- premise operators, off-premise retailers, and marketplaces.

Beyond accuracy, BevAlc360° unlocks the value of the content you’ve already created. Most brands have invested heavily in high-quality images and video stored in DAM and PIM systems—yet only a fraction ever reaches the PDP.

Our proprietary Product Story Carousel activates those assets—bringing them to life at the point of purchase to inform, engage, and convert.

Why BevAlc360°?

Built for beverage alcohol by beverage alcohol
Designed for the realities of a three-tier system, fragmented retailer infrastructure, and strict compliance requirements—not retrofitted from CPG.
A single source of truth across channels
Ensure accurate, consistent product information across retailers, marketplaces, and emerging digital touchpoints.
Works alongside your existing systems
Complements DAM/PIM platforms—activating existing content rather than replacing it.
PDP-level analytics—where purchase decisions happen
Gain visibility into how product content performs at the point of purchase.

Seamless integration across partners
API-driven platform designed to work across retailers, marketplaces, and on-premise digital environments.
Built for AI and LLM discovery
Ensure your product content is readable, structured, and optimized for large language models and AI-driven search—so your brand shows up accurately in the next generation of digital discovery.
Unlocks the full value of your content investment
Our proprietary Product Story Carousel brings your existing DAM/PIM assets to life on PDPs—turning static content into engaging, conversion-driven experiences.
Actively piloted with leading beverage alcohol companies
Currently deployed and tested with global suppliers to validate performance, scalability, and real-world impact.

Storytelling Delivers Measurable Gains in Beverage Alcohol Brand Performance and Sales

IWSR’s 2025 ecommerce Strategic Study finds that 63% of online alcohol buyers conduct extensive research before purchasing and rely heavily on digital content (brand sites, product info, reviews) to decide what to buy. This makes the PDP and brand story a primary purchase lever.
Source: IWSR

Brands and retailers that invest in digital experiences (which includes better storytelling and PDP content) are best positioned to capture that growth. Source: NIQ

Enriched product content is one of the most powerful levers on the digital shelf, stating that better, richer product information increases shopper trust, discoverability, and conversion for retailers. Source: NIQ

Platform Services:

Bring accuracy, control, and performance to every product experience—across the entire beverage alcohol ecosystem.

ENSURE ACCURATE, REAL-TIME PRODUCT CONTENT ACROSS CHANNELS:

Maintain a single source of truth for product content across retailers, marketplaces, and AI-powered on-premise platforms—enabling instant updates and eliminating outdated images, incorrect details, and inconsistent listings.

OPTIMIZED FOR AI AND DIGITAL DISCOVERY:

Structure product content to be readable, consistent, and surfaced accurately across AI-driven search, LLMs, and emerging commerce interfaces.

PRODUCT STORY CREATION TOOLS:

Craft vibrant, multimedia-rich product stories with our easy-to-use proprietary product carousel builder – add your origin, tasting notes, recipes, sustainability credentials and brand history, complete with captivating visuals.

MAXIMIZE THE IMPACT OF YOUR AD SPEND:

Match homepage advertising with promotional carousel and hero imagery on your PDP, ensuring shoppers land on timely, on-brand content that supports conversion.

MEASURE PERFORMANCE WHERE IT MATTERS:

Track engagement and performance at the PDP level—gaining visibility into what content works, where it performs best, and how it influences conversion.

REAL-TIME DATA SYNC ACROSS CHANNELS
Automatically syndicate product content across integrated retailers, marketplaces, and partners—ensuring consistency and alignment wherever products are discovered and purchased.

Ready to Increase Ecommerce and
On-Premise Sales with BevAlc360°?

“Early adopters of enriched, storytelling‑driven PDPs will be the brands that win the digital shelf every day—and own the OND 2026 selling season.” Source: NIQ